The COVID19 pandemic has turned our life upside down and the effects have touched not only humans but also all kinds of industries. The presence of this pandemic has changed everything including the business scenario and nothing’s going to remain the same as before because social distancing is going to be maintained. Since the government has announced global lockdown, maximum organizations are operating their work from home. And in time like this, there have been a few changes in the Multi-level marketing business strategy.
The MLM business was kind of dependent on direct communication via distributors, but the COVID19 outbreak has forced all to change the old techniques and start taking the help of the digital platforms.
However, one of the modern ways to promote the MLM business is to synchronizing with digital media. So, the new marketing strategies during this global pandemic are as follows.
1. Relying on digital Media
Some of the top companies have started acquiring this marketing strategy that is solely dependent on digital platforms like Facebook, Instagram, YouTube and even gathering organic traffic into their websites. However, the presence of digital media was still there before this pandemic happened, but the current situation has forced the businesses to follow this route overnight.
A lot of things are happening on digital media including promoting the products by Social Media influencers, making videos on the benefits of the products, even the launching of a new product is also happening on digital platforms.
2. Making the most of the current scenario
During this period, when people are mostly bored and suffocated due to this long isolation, the best marketing strategy would be to help them forget about this. Focusing the content in order to attract consumers will be beneficial for any business. There should be a sense of empathy in every content you make. The MLM business works with the help of distributors who can communicate with the customers through phone calls or text messages.
Due to the lockdown situation, the employees have sufficient time to research on the market and the customers, utilizing the period will be another big help for the future.
3. Shifting of business ideas
Considering the current situation, the Multi-level marketing strategy will be to shift the business ideas on products that will be needed the most during this time. People will be interested to look for these products and then the company can blend their existing products with these in order to grab customer’s attention.
4. Customer Engagement
The marketing strategy can include opening a portal during this time solely for people who can interact with each other and talk about their interests and products at the same time. There can a blog or some other platform where people will be gathered online without hampering the social distancing rule. Giving them a reason to go through the site or the blog will require some innovative ideas from the company’s end.
There are a lot of platforms that are mainly used for this cause, conducting online campaigns and attract others from the same field can be a good marketing strategy too.
5. Email Marketing
The importance of email marketing cannot be ignored ever, this has been used in all sorts of businesses including MLM business in order to generate organic traffic. And this technique has been there before all this and it can still be beneficial for a company. As it’s easier to inform people about the ongoing offers and discounts. And during this time, it’s even useful to use this strategy as out of boredom people will check their emails anyway.
However, the most important thing to keep in mind while composing the mail will be to use the current situation. They should be updated regarding the COVID19 outbreak, there should be a few more relevant information so that the customer gets attracted to read the mail.
6. Mobile Apps’ Usage Spikes In Lockdown
The world is going through one of the most challenging times the human history has ever seen. In modern history, no real human being would have seen such a devastating pandemic that has engulfed the world. The survey added that 75 percent of people were spending more time on mobile during the lockdown.
If you are among those who always had plans to make it big in MLM business, this is the most suitable time to get ready and go for an MLM mobile app. The scope of MLM mobile app post lockdown is limitless.
All of these tactics can be beneficial even during this global pandemic. Life has always been uncertain, but people still have their hope left, so there can be a few damages in the business, but it can be recovered too with the help of these marketing strategies.