How to Attract New Customers to Your Direct Sales Business Using Inbound Marketing?
The main challenge direct selling companies, as well as direct sellers face, is MARKETING. Companies have to attract new direct sellers for their organization whereas direct sellers need to convince customers to buy products from them.
Marketing is a headache, if we do it without any strategy and not identifying the right audience.
Earlier direct selling was limited to seminars, house parties and cafe-meets, where a limited number of people can become part of it. The Internet has broken this barrier and it bought all people to a common platform to communicate called Social Media Platform.
Nowadays, social media has become a prominent key to growing a company to a popular brand, hence direct selling companies can also utilize it and can raise their stats bars.
In this post, we are sharing a quick guide to Attract New Customers to Your Direct Sales Business Using Inbound Marketing, before that let us elaborate on two terms Direct Selling and Inbound Marketing.
What is Direct Selling?
Direct Selling can be defined as an alternative way of traditional selling, supply chain or distribution. The traditional selling included a lot of elements such as manufacturer, supplier, wholesaler, retailer and more distributors. As a result, major commission is distributed among all such entities and a lot of money is even spend in advertisement of the product.
To solve this distribution problem, the concept of Direct Selling was introduced.
In Direct Selling supply chain is minimized by eliminating a few of the entities. Instead, companies appoint Direct Sellers also known as Distributors who is paid commission for every sale they make. Distributors work as marketers and retailers of company who advertise the products or services as well as sell the same to the customers.
There are mainly two types of Direct Selling: SLM (Single Level Marketing) and MLM (Multi Level Marketing). Nowadays direct selling is synonyms of MLM.
What is Inbound Marketing?
Inbound marketing is a strategy to attract the customers by showing them the content which they like and prefer. It mainly focuses on providing the customers with the data related to their recent searches or their wishlist that leads to solving their problems.
This methodology is used to grow the business along with growing meaningful, long lasting and worthy relationships with the customers. It focuses on valuing the customers as well as empowering them to reach the goals of their life along with fulfilling the company goals. The main agenda behind such methodology is; “Success of customers lead to success of business.”
This method mainly focuses on three key elements:
Inbound Marketing for Direct Selling Companies and Distributors
Inbound marketing concept not only affects the business organizations or individual sellers but it is helpful for the entire selling industry.
Podcasts and Webinars
The podcasts and webinars are modern means to share content with others through audio and video medium which is not only informational but also engaging and entertaining. It is suggested to stay real and to the point while creating podcast instead of just pushing things on the viewer.
Never think of social media as a platform where everyone will listen to everything that you say. Netizens are generally interested in checking on the things of their benefits or offers or discounts or may be only the latest releases on the social media accounts.
Videos are becoming everyone’s favorite due to ease of understanding. Videos are considered as great mediums as they can be understood and interpreted by anyone who view. The videos can be for product demo, product description and explanation, product review or personalized content for the users or viewers.
Blogs can be defined as descriptive, well written and informative pack of content which is used to explain and specific product or service. These can be regarding anything; launch of product, review of product, explanation or any such content. Blogs are highly reliable information source in the modern digital world. Blogs are mainly used to bring more traffic to your website and promote things online.
As discussed earlier, other content might face some or the other issues of language barriers or improper visuals. However, this is a proper solution to all such issues. Infographics are the visual content that are used to display complex and difficult information in a simple manner across the global to be easily digestible by viewers.