Lead Generation in network marketing is THE most important thing. With lead generation only you can spread your MLM business.
What is lead generation?
It is the very first step in any marketing. Lead generation is the process of reaching out to your prospects, developing their interest in your products and establish a connection with them. It keeps your business growing by bringing in the new customers. That is why many have termed it as lifeblood of the network marketing business.
How to generate leads?
There are various ways to generate leads. Again, it is your call whether you want to generate leads on your own or rope in a lead generation company who will generate leads for your business on your behalf. Network marketing, as the name implies is very people-oriented business, let’s see how you can generate leads on your own:
Through personal website
Your personal website should be created in a unique way which will SELL you. You have to develop an art of selling yourself first and then your products or services. Through your website, you sell yourself impressively by presenting your insights about the business, your skills and experience, what makes you unique, why people should partner with you and what competitive edge can you provide in comparison to your competitors.
E-mails, newsletters, free reports, e-brochures
Many website provides integral email, newsletters, free reports and downloading of e-brochures facilities. Make proper and utmost use of it to present the up-to-date information about you, your business and your products or services. This helps in keeping your prospects and customers updated about your business.
Writing articles and blogs
Write articles and blogs to present your knowledge and expertise on the business. This will project you as an expert of the industry having firm grip on the business and industry. Blogs and articles will also allow you and your prospects/customer to stay engaged in a conversation based on their queries on business subject.
Social networks and social media
Network marketing runs on your socialising skill. Hence to be part of social network is the most key thing. Now as more and more people are on the social media like Facebook, Twitter, and LinkedIn your active presence needs to be there. Have a Facebook page, have an impressive profile on LinkedIn. Give links to your website from all the social media platform to bring the prospects to your website so that they can have better understanding of the business and product line.
Warm market is your personal acquaintances like family and friends. These circle of people are the very first prospects for your business. So do not overlook them in your marketing. Keep them also updated about your business and products. Encourage them to join you by giving them special discounts as your personal acquaintance.
Referrals through acquaintance
Next circle of your prospects is the referrals which are generated from your first circle of warm market. Your relatives and friends will refer you to their relatives and friends. This is a very productive form of lead generation if worked out properly and you are successful in establishing your reputation.
Most effective form of business sponsoring nowadays is video. It is an interesting way to let your prospects know about what your business does. Creatively made videos can generate leads in an amazing numbers. You can place your videos on platform like YouTube, on your website and can even send in E-mails.
Business cards and brochures
Business cards and physical brochures, are ways to generate leads since generations. Today also, along with all the different methods they have not lost the importance. So impressive business cards and brochures are equally important and many times prospects are comfortable with physical things rather than virtual.
Advertising in local newspaper
Advertising is again a traditional form but still hold its value intact, infact advertisement has been developing more and more creatively targeting the exact customer segment as per your business needs. Advertise in the local newspaper, magazines, on T.V. and radio.
Trade journal advertising
Advertise in the MLM trade journal, to popularise yourself in the MLM industry. This will help you recruit experienced people from the industry. Also other entrepreneurs can help you generate leads from their business.
Fliers, free samples and discounts
Nothing works as wondrous as free samples and discounts. Distribute free samples or offer discounts on certain occasions or festivals which will retain your customers, spread of the word about your offers and discounts will generate more and more leads. You should even consider fliers through newspapers, in malls, in shops where there are lots of people visiting.
Fairs, festivals and trade shows
As we already mentioned above that MLM is purely people oriented business. Fairs, festivals and trade shows are places where people come in numbers. By your presence in these places, let more and more people know about your business, your products and services. You can even offer discounts for the first time buying and give away free samples at these places and events.
Above are the various ways of lead generation on your own. If you want to focus only on your business operations and products, you can even hire in the lead generation companies. These companies can help save your efforts and time by getting new customers are sellers for you. They can help you build your downlines with experienced people. Since lead generation companies are totally focussed, they can suggest you the target segment, can even advice you on your mistakes and you avoid repeating them, analyse the leads generated and success in it. Again, at the time of hiring a lead generation company, make sure you make them clear about your MLM plan, your goals, mission and vision, because all such things has to be kept in minds when providing a personalised service.
By the right combination of the methods of online, offline and outsourced lead generation, to have a grand success in network marketing is not impossible. You can definitely rock if you walk on the perfect path!
Ventaforce is one stop solution for all your mlm success. Since its inception in 2001, it is focussed on delivering customer satisfaction by guaranteed customer success. Lead generation through your impressive website integrated with social medial is just a tip of the iceberg of solutions provided by Ventaforce.