Email lists or a mailing lists form an integral part of email marketing. An email list is a list of contacts who have given you permission to send daily/weekly/monthly updates of your products/services. Through, email lists, a network marketer can get an idea whether his/her future prospects are interested in the products then be it a direct selling software too! Best part is that experts feel that email marketing yields more results in the form of conversions than social media or any other form! So, do you really want to know the importance of email lists for your MLM software company? Then read on.
The best part of having a list is that you own it! While you are in network marketing, you meet an array of people and maintain their contact information and email being one of them. So, the email addresses you collect is your own find and can use it whenever you wish!
Never Shuts Down:
Unlike social media, an email list can never shut down. Social media platforms like Facebook and Twitter can bring in new policies and guidelines which can curtail your communication. Moreover, these platforms keep updating their security measure, which can hamper you and your business! So, in a situation like this, email list comes to your rescue. Moreover, not all clients own social media profiles, but they do have an email address! This aspect boosts communication.
People subscribe your email list because they are curious about your services and products. They believe in your ideology and hence want to know more, thus matching wave-lengths. Due to this, emails establish a two-way communication and lands only in the inboxes of people who are truly qualified to hear you out!
Since, people have joined your list and wish to get subscriptions that means in the near future they are going to buy from you. Thus, this audience can become your target group and you can customise your products according to their will.
When you launch a product, you can just shoot an email to your mailing list who you think can buy from you. This helps in branding and strengthening of your product and services. Also, you can send day-to-day newsletters, piece of information to your prospects if you have a mailing list.
While you have sent details about your products to people on your lists, they tend to create a buzz about your services. They are now your reliable followers and their reviews can do wonders to your business.
Social Media And Email Connection:
Through your mailing lists you can highlight your genuine social media account. You own your mailing list and so your details can land only in the hands of genuine users. Additionally, your social media profile can also gain visitors.
Blog Subscription Via Email:
Every blog has a feature called RSS which helps in subscribing. However, not everyone is well-versed with this feature and so you can easily boost subscription via your mailing list service provider. An email blog subscription proves to be a boon for people who are not that tech savvy.
So, do you have your mailing list? If yes, then do share your experience with us!