Whenever a new trend hits the scene, people start speculating about the longevity of the existing ones. This is precisely what started to happen when E-commerce and affiliate marketing hit the scene and people questioned the feasibility of direct selling in the age of malls which can be browsed on a screen!
However, it would be unwise to say that multi-level marketing will lose its sheen to the E-commerce boom as the customer loyalty is a huge thing for MLM businesses.
This is one reason, other being the introduction and consequent adoption of technology in the field of network marketing packed in MLM software.
The software industry has been buzzing with management systems for all marketing operations in various businesses. The software has been created for the MLM business too like the Ventaforce by Sankalp.
E-commerce can be a boon for trading goods in all segments but there are certain segments where the network marketing will remain the most effective strategy to trade goods.
Moreover, the development of MLM software which can integrate an E-commerce store in the dashboard of network marketers makes it all the more cinch by eliminating polarisation between the two domains.
Multi-level marketers can remain unperturbed as their age-old technique is not fading anytime soon because the different customer segments can now be catered online through the direct selling software!