Direct selling is one of the few industries where people can earn a steady income while building a business. In 2020, the demand for direct selling boomed unexpectedly. Despite the economic slowdown caused by the COVID-19 pandemic, direct sellers were able to make handsome profits from the direct-to-customer sales of essential goods and services. In the past year, the direct selling industry provided goods and services to billions of people around the world. At the same time, it also helped millions earn their livelihood during a global wave of unemployment.
In 2021, the direct selling industry has a lot in store for those interested in earning a passive income and building a business independently. For consumers, direct sellers will become a reliable alternative to retail stores. According to reports, the direct selling industry is expected to reach a value of $160 billion. Several factors, from economic reforms to sustainable product development, are likely to drive the growth of the industry in this year.
Advantages of Direct Selling in 2021
After a stellar boom in 2020, the direct selling industry is likely to witness promising growth in 2021. The profitability of network marketing companies will surge multifold as digital consumerism will continue to dominate over real-world consumerism.
1. The Impact of COVID-19
The ongoing global health crisis has had a detrimental impact on the entire world. It has adversely changed the way people do business. Strangely, this has improved the scope for business growth among direct sellers. Among the “positive” impacts of COVID-19, direct selling has propelled to newer heights. Adhering to social distancing, several retail stores and product manufacturers are partnering with MLM companies to generate revenues. In 2021, contactless and hygienic sales methods of MLM companies are being welcomed by customers.
2. At-Home Convenience
In developed and developing markets, a majority of consumers are likely to stay confined to their homes in this year as well. Despite the vaccine rollouts, people are less likely to step out of their homes and travel under the growing strains of coronavirus. At the same time, most people have found a way to earn from their homes. This convenience is paving the way to online shopping, which is significantly beneficial for direct sellers. Consumers are using direct selling mobile apps to order their goods. They are becoming a part of the virtual selling events by using these MLM mobile apps. Virtual selling will become a key advancement in the direct selling domain, as MLM companies will draw larger audiences from the comfort of their homes.
3. Sluggish Job Recovery
The pace of employment is increasing yet gradually. To compensate for the loss of jobs, several governments are encouraging people, especially women, to take up alternative ways of earning a passive income. Direct selling tops the list of earning a staggering income in 2021. Becoming an MLM representative is helping people find solid partnerships in retail and restaurant businesses. Remote operations are integral to direct selling practices, which is why people do not have to invest much in becoming direct sellers. There are no limitations in terms of qualifications as people from all strata of the society can become successful direct sellers in 2021. With the needful assistance of effective MLM software, several entrepreneurs will emerge progressively in the 2021 direct selling industry. Family finances will increase as more people will be drawn towards direct selling for part-time income opportunities
4. Digital Economy Boom
Direct selling has one more major competitive advantage in 2021. Compared to other industries, direct selling is expected to leverage the benefits of the growing digital economy. Independent direct sellers will be adopting various online and digital technologies for marketing their products and services. Online payments, same-day delivery, real-time asset tracking, and bulk ordering will benefit the consumers of network marketing companies. Top direct selling software such as Ventaforce are offering e-commerce integration and WhatsApp API integration to keep the direct sellers and their customers connected seamlessly. Digital bonuses and discounts will also keep customers engaged with MLM companies. Moreover, hybrid MLM compensation plans will help direct sellers multiply their earnings from various digital streams such as social media platforms, affiliate websites, vendor contacts, and email marketing.
Ventaforce – The Key to Direct Selling Success in 2021
Considering these advantages, it is quite certain that the role of effective MLM software is significant for the success of your direct selling business. Ventaforce is leading direct selling software that can not only drive your sales but also develop your brand in the world of network marketing. It can help you navigate through the various challenges of 2021, from changing economic laws to increasing manufacturing costs and low-paced product sales. With Ventaforce, you can make 2021 the most profitable year for your direct selling business.