Businesses that run on MLM format have been in existence since late 1880’s. Almost any industry can choose to sell its products via the MLM channel but historically, the FMCG and Health & Wellness industries have dominated the domain of direct selling which is a synonym for MLM; so is network marketing.
Avon Products Inc. grossed almost 11.3 Billion Dollars in revenue in 2015-16
Avon Products Inc.
Started by California Perfume Company in 1916, Avon’s history dates back to 1886 when David H. McConnell chose to sell perfumes instead of books!
The real driver of Avon’s success has been its contribution to the community. Avon has constantly made charitable donations and has launched positive social campaigns for the betterment of the society.
What one should really learn from Avon in direct selling business is that your consumers are your ambassadors and if you can help their community grow, they will most definitely appreciate your business.
Amway and Nutrilite are household names globally because the company formed in the name of ‘the American Way’ (Amway) found its initial success primarily by the sales of Nutrilite products.
Other brands that made Amway a business leader in the MLM vertical are Artistry, spring Water Filters, etc. The profitability of Amway as we see today can be credited to its founders Van Andel and Devos for the adoption of the pyramid styled income distribution structure.
Herbalife tasted success with the growth of the fitness industry in the USA and subsequently all around the world. The company was founded in 1980 by Mark Hughes in California.
The company changed its auditor from KPMG to PwC only recently, as the employee handling Herbalife in KPMG told that he had shared non-public facts about the company with a golf buddy!