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How To Build Your Downline In Network Marketing?


In order to make money in network marketing, you need to sponsor people, who then become your downline. This type of a structure provides you with, financial returns for the sales done by the people you have enlisted and by those they sponsor.

The strength of a downline determines the success of any Network marketing. The most important thing that worries a newbie, when joining the Network marketing industry is How To Build A Downline.


Enlist your warm market

Though it is not recommended by many experienced network marketers, it is definitely worth a try. You can try and prospect to your family, friends and neighbours and maybe then pursue the ones who are receptive.

However, there are also negative consequences in tapping your warm market. It can make a social outsider in as gatherings and family functions.


Though it can be an expensive way of attracting prospects, it sometimes does have positive results. There are various options you can select to advertise, like mailers, newspaper classified ads, MLM Magazines or dedicated MLM related websites, emails, blogs, and lastly the social media.

MLM dedicated websites or MLM Magazines can attract a response from experienced Network Marketers. However, the advertisements need to be visible for a considerable period of time to receive any response.

MLM Genealogy Reports

An MLM Genealogy report is the database of a person’s downline. Many network marketers provide the genealogy report of their downline.

These reports contain all the details of the members along with their contact information and address. It is more profitable to prospect for an experienced network marketer than a rookie.


Once you have the database of all the people interested in your business, you can arrange an informal meeting for all your prospects after screening them first.

You can ask for assistance from your upline to effectively present your business. Once you have explained all the details, they need to decide on whether they want to be in this business, after that sell them a start-up kit. Be assertive in finding out if they are ready and ask your prospects to enlist.

If setting up an informal meeting is not possible, the next option would be to meet your prospects personally and present your business.

Always ensure not to make tall claims, but be realistic. Beware of people who wish to enlist with a “get rich quick” mindset, they are also the ones who would be the first to quit in troubled times.

Always show loyalty to your brand. Build trust with your prospects, so they are assured of continuous support in case they enlist.

Mentoring and Training your Directs

Mentor the directs and encourage them to invite people exploring business opportunities. Offer support to your directs, listen to their problems and issues and try to provide them with realistic solutions, which will benefit them, not just yourself.

Motivate the directs so that they continue in their efforts to grow the business, by sponsoring more people and contribute to building the downline.

In assisting with the building of your immediate downline and those they sponsor, you start making money for all the people involved.


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