{"id":53914,"date":"2025-02-02T12:59:09","date_gmt":"2025-02-02T07:29:09","guid":{"rendered":"https:\/\/www.ventaforce.com\/blog\/?p=53914"},"modified":"2025-11-07T15:40:02","modified_gmt":"2025-11-07T10:10:02","slug":"100-largest-mlm-companies-in-the-usa","status":"publish","type":"post","link":"https:\/\/www.ventaforce.com\/blog\/100-largest-mlm-companies-in-the-usa\/","title":{"rendered":"100 Largest MLM Companies in the USA"},"content":{"rendered":"\t\t
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Top 100 MLM companies in USA are the pioneers in multi-level marketing.<\/p>

If we look at the history of Multi level marketing, as a country the USA has remained the pioneer and prominent candidate of this industry.<\/p>

More than one-third of internationally operating MLM companies are originated from the USA.<\/p>

The direct selling market in the U.S. has expanded from $183.41 billion in 2023 to $194.83 billion in 2024, reflecting a compound annual growth rate (CAGR) of 6.3%.<\/p>

If you are looking for the Best MLM Company in the United States<\/strong>, you are in the right place. Here we are going to share the list of the 100 largest direct selling companies<\/strong> in the largest market i.e. the USA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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\"Ventaforce<\/figure>

Did You Know? <\/h4>

Nutrilite (founded in 1934 by Carl Rehnborg) is considered the first-ever MLM company in the USA.\n\n It started as a direct-selling company for vitamin supplements, introducing a compensation model where distributors could earn commissions by recruiting others.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Before moving to the largest direct-selling companies list, here is something to know.<\/p>

Key Benefits of MLM or Direct Selling:<\/i><\/b><\/p>

\u2022 Low startup costs compared to traditional businesses
\u2022 Flexible working hours
\u2022 Potential for passive income
\u2022 A strong community and mentorship culture<\/p>

However, MLM also faces criticism due to its heavy reliance on recruitment, and some companies have been accused of operating as pyramid schemes. Regulatory bodies like the FTC (Federal Trade Commission) continue to monitor MLM businesses to ensure compliance with ethical business practices.<\/p>

Every company starts from zero and with continuous growth company produces billion-dollar revenue. If you want to start your network marketing company and want to take that hardest first step, you will need powerful MLM Software.\u00a0Ventaforce<\/strong><\/a>\u00a0is all one solution for MLM Marketing company operators at an affordable cost.<\/p>

Here is the complete\u00a0list of the best and top 100 MLM companies in the USA<\/strong>. We have tried to add different attributes in the table, to provide you extra details.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Top 100 MLM Companies in the USA (2025)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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#<\/th>Company<\/th>Year Founded<\/th>Country<\/th>Annual Revenue 2024 (in USA)<\/th>Products<\/th>\n<\/tr>\n<\/thead>\n
1<\/td>Amway<\/td>1959<\/td>Michigan, USA<\/td> $8.9 billion<\/td>Health, wellness, beauty, and home care products.<\/td>\n<\/tr>\n
2<\/td>Herbalife Nutrition<\/td>1980<\/td>California, USA<\/td> $5.2 billion<\/td>Nutrition supplements, weight management, and personal care.<\/td>\n<\/tr>\n
3<\/td>Avon<\/td>1886<\/td>New York, USA<\/td> $4.5 billion<\/td>Beauty, skincare, and household products<\/td>\n<\/tr>\n
4<\/td>Mary Kay<\/td>1963<\/td>Texas, USA<\/td>$3.5 billion<\/td>Skincare and cosmetics<\/td>\n<\/tr>\n
5<\/td>Nu Skin Enterprises<\/td>1984<\/td>Utah, USA<\/td>$2.7 billion<\/td>Anti-aging skincare, haircare, and wellness products.<\/td>\n<\/tr>\n
6<\/td>Forever Living
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\n<\/td>		1978<\/td>Arizona, USA<\/td>$2.5 billion<\/td>Aloe vera-based health and beauty products<\/td>\n<\/tr>\n
7<\/td>Primerica<\/td>1977<\/td>Georgia, USA<\/td>$2.3 billion<\/td>Financial services and insurance<\/td>\n<\/tr>\n
8<\/td>doTERRA<\/td>2008<\/td>Utah, USA<\/td>$2.1 billion<\/td>Essential oils and wellness products<\/td>\n<\/tr>\n
9<\/td>Melaleuca<\/td>1985<\/td>Idaho, USA<\/td>$2 billion<\/td>Wellness, home care, and personal care products<\/td>\n<\/tr>\n
10<\/td>Tiens<\/td>1995<\/td>Carolina, USA<\/td>$2 billion<\/td>Nutritional supplements, personal care, and household products<\/td>\n<\/tr>\n
11<\/td>QNET<\/td>1998<\/td>Carolina, USA<\/td>$2 billion<\/td>Wellness, personal care, and lifestyle products<\/td>\n<\/tr>\n
12<\/td>Vorwerk (Thermomix)<\/td>1883<\/td>Carolina, USA<\/td>$2 billion<\/td>hermomix kitchen appliances and cleaning products<\/td>\n<\/tr>\n
13<\/td>Young Living<\/td>1993<\/td>Utah, USA<\/td>$1.8 billion<\/td>Essential oils and natural wellness products.<\/td>\n<\/tr>\n
14<\/td>Rodan + Fields<\/td>2002<\/td>San Ramon, Canada<\/td>$1.5 billion<\/td>Skincare products<\/td>\n<\/tr>\n
15<\/td>Market America<\/td>1992<\/td>North Carolina, USA<\/td>$1.5 billion<\/td>Health, wellness, beauty, and lifestyle products<\/td>\n<\/tr>\n
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\n<\/td>		Stream Energy<\/td>2005<\/td>Texas, USA<\/td>$1.5 billion<\/td>Energy, wireless, and home services<\/td>\n<\/tr>\n
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\n<\/td>		Keto (Le-Vel)<\/td>2012<\/td>Texas, USA<\/td>$1.5 billion<\/td>Ketogenic diet supplements and wellness products<\/td>\n<\/tr>\n
18<\/td>Le-Vel<\/td>2012<\/td>Texas, USA<\/td>$1.5 billion<\/td>Nutritional supplements, including Thrive<\/td>\n<\/tr>\n
19<\/td>R+F (Rodan + Fields)<\/td>2002<\/td>California, USA<\/td>$1.5 billion<\/td>Skincare and anti-aging products<\/td>\n<\/tr>\n
20<\/td>Take Shape for Life (Optavia)<\/td>2002<\/td>Maryland, USA<\/td>$1.5 billion<\/td>Weight loss and wellness programs<\/td>\n<\/tr>\n
21<\/td>World Financial Group<\/td>2001<\/td>Georgia, USA<\/td>$1.5 billion<\/td> Financial services and insurance products<\/td>\n<\/tr>\n
22<\/td>Tupperware<\/td>1946<\/td>Florida, USA<\/td>$1.3 billion<\/td>Kitchen storage solutions<\/td>\n<\/tr>\n
23<\/td>Monat Global<\/td>2014<\/td>Florida, USA<\/td>$1.2 billion<\/td>Haircare and skincare products<\/td>\n<\/tr>\n
24<\/td>USANA Health Sciences
\r\n<\/td>		1992<\/td>Utah, USA<\/td>$1.2 billion<\/td>Nutritional supplements, skincare, and personal care products<\/td>\n<\/tr>\n
25<\/td>Optavia<\/td>2002<\/td>Baltimore, USA<\/td>$1 billion<\/td>Weight loss and nutrition programs<\/td>\n<\/tr>\n
26<\/td>Omnilife<\/td>1991<\/td>Carolina, USA<\/td>$1 billion<\/td>Nutritional supplements and energy drinks<\/td>\n<\/tr>\n
27<\/td>Kangen Water (Enagic)<\/td>1974<\/td>Carolina, USA<\/td>$1 billion<\/td>Alkaline water ionizers and water-related products<\/td>\n<\/tr>\n
28<\/td>Enagic (Kangen Water)<\/td>1974<\/td>Carolina, USA<\/td>$1 billion<\/td>Alkaline water ionizers<\/td>\n<\/tr>\n
29<\/td>Isagenix<\/td>2002<\/td>Arizona, USA<\/td>$900 million<\/td>Nutrition and wellness products<\/td>\n<\/tr>\n
30<\/td>Beachbody<\/td>1998<\/td>California, USA<\/td>$800 million<\/td>Fitness programs and nutrition supplements<\/td>\n<\/tr>\n
31<\/td>Pampered Chef<\/td>1980<\/td>Illinois, USA<\/td>$700 million<\/td>Kitchen tools and cookware<\/td>\n<\/tr>\n
32<\/td>Scentsy<\/td>2004<\/td>Idaho, USA<\/td>$600 million<\/td>Scented candles, wax warmers, and home fragrance products<\/td>\n<\/tr>\n
33<\/td>LegalShield<\/td>1972<\/td>Oklahoma, USA<\/td>$600 million<\/td>Legal and identity theft protection services<\/td>\n<\/tr>\n
34<\/td>Jeunesse Global<\/td>2009<\/td>Florida, USA<\/td>$600 million<\/td> Anti-aging skincare, nutritional supplements, and wellness products.
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35<\/td>ACN Inc.<\/td>1993<\/td>Carolina, USA<\/td>$600 million<\/td>Telecommunications, energy, and essential services<\/td>\n<\/tr>\n
36<\/td>Luminesce (Jeunesse Global)<\/td>2009<\/td>Florida, USA<\/td>$600 million<\/td>Anti-aging skincare and wellness products<\/td>\n<\/tr>\n
37<\/td>World Ventures<\/td>2005<\/td>Texas, USA<\/td>$600 million<\/td>Travel and lifestyle membership programs<\/td>\n<\/tr>\n
38<\/td>Norwex<\/td>1994<\/td>Texas, USA<\/td>$600 million<\/td>Eco-friendly cleaning and personal care products<\/td>\n<\/tr>\n
39<\/td>Shaklee<\/td>1956<\/td>California, USA<\/td>$600 million<\/td>Nutritional supplements and eco-friendly household products<\/td>\n<\/tr>\n
40<\/td>Sunrider<\/td>1982<\/td>California, USA<\/td>$600 million<\/td>Herbal supplements and personal care products<\/td>\n<\/tr>\n
41<\/td>ACN<\/td>1993<\/td>Carolina, USA<\/td>$600 million<\/td>Telecommunications, energy, and essential services<\/td>\n<\/tr>\n
42<\/td>Arbonne<\/td>1980<\/td>California, USA<\/td>$500 million<\/td>Skincare, cosmetics, and nutrition products.<\/td>\n<\/tr>\n
43<\/td>Nature\u2019s Sunshine<\/td>1972<\/td>Utah, USA<\/td>$500 million<\/td>Herbal supplements, vitamins, and personal care products<\/td>\n<\/tr>\n
44<\/td>It Works!<\/td>2001<\/td>Palmetto, USA<\/td>$400 million<\/td>Health and wellness products<\/td>\n<\/tr>\n
45<\/td>Plexus Worldwide<\/td>2006<\/td>Arizona, USA<\/td>$400 million<\/td>Health and wellness supplements, weight management, and skincare products<\/td>\n<\/tr>\n
46<\/td>Younique<\/td>2012<\/td>Utah, USA<\/td>$400 million<\/td>Cosmetics, skincare, and beauty products<\/td>\n<\/tr>\n
47<\/td>Team National<\/td>1995<\/td>Florida, USA<\/td>$400 million<\/td>Membership-based discount programs for travel, shopping, and services<\/td>\n<\/tr>\n
48<\/td>Kyani<\/td>2005<\/td>Idaho, USA<\/td>$400 million<\/td>Health and wellness supplements derived from wild Alaskan blueberries<\/td>\n<\/tr>\n
49<\/td>4Life Research<\/td>1998<\/td>Utah, USA<\/td>$400 million<\/td>Immune system support supplements and wellness products.<\/td>\n<\/tr>\n
50<\/td>Vector Marketing (CUTCO)<\/td>1981<\/td>New York, USA<\/td>$400 million<\/td>Cutlery and kitchen products<\/td>\n<\/tr>\n
51<\/td>Le-Vel sells <\/td>2012<\/td>Texas, USA<\/td>$400 million<\/td>health and wellness products<\/td>\n<\/tr>\n
52<\/td>PHP Agency<\/td>2009<\/td>Texas, USA<\/td>$300 million<\/td>Financial services<\/td>\n<\/tr>\n
53<\/td>Neora<\/td>2011<\/td>Texas, USA<\/td>$300 million<\/td>Anti-aging skincare, haircare, and wellness products<\/td>\n<\/tr>\n
54<\/td>LifeVantage<\/td>2003<\/td>Utah, USA<\/td>$300 million<\/td>Nutritional supplements and skincare products focused on wellness and anti-aging.<\/td>\n<\/tr>\n
55<\/td>Xyngular<\/td>2009<\/td>Utah, USA<\/td>$300 million<\/td>Weight management and wellness supplements<\/td>\n<\/tr>\n
56<\/td>Nikken<\/td>1975<\/td>California, USA<\/td>$300 million<\/td>Wellness products, including magnetic mattresses, air purifiers, and nutritional supplements<\/td>\n<\/tr>\n
57<\/td>Visalus<\/td>2005<\/td>Michigan, USA<\/td>$300 million<\/td>Weight management and nutritional supplements<\/td>\n<\/tr>\n
58<\/td>Nerium International (Neora)<\/td>2011<\/td>Texas, USA<\/td>$300 million<\/td>Anti-aging skincare and wellness products<\/td>\n<\/tr>\n
59<\/td>SeneGence<\/td>1999<\/td>California, USA<\/td>$300 million<\/td>Cosmetics, including LipSense<\/td>\n<\/tr>\n
60<\/td>Advocare<\/td>1993<\/td>Texas, USA<\/td>$300 million<\/td>Nutritional supplements and weight management products<\/td>\n<\/tr>\n
61<\/td>Body by Vi (Visalus)<\/td>2005<\/td>Michigan, USA<\/td>$300 million<\/td>Weight management and nutritional supplements<\/td>\n<\/tr>\n
62<\/td>Zinzino<\/td>2005<\/td>Florida, USA<\/td>$250 million<\/td>Nutritional supplements, skincare, and balance oils<\/td>\n<\/tr>\n
63<\/td>Modere<\/td>1989<\/td>Utah, USA<\/td>$200 million<\/td>Clean-living products, including personal care, household, and nutritional supplements<\/td>\n<\/tr>\n
64<\/td>Organo Gold<\/td>2008<\/td>Vancouver, Canada<\/td>$200 million<\/td>Gourmet coffee, tea, and wellness products infused with Ganoderma<\/td>\n<\/tr>\n
65<\/td>New U Life<\/td>2017<\/td>California, USA<\/td>$200 million<\/td>Health and wellness products, including HGH supplements<\/td>\n<\/tr>\n
66<\/td>Zurvita<\/td>2008<\/td>Texas, USA<\/td>$200 million<\/td>Nutritional supplements and wellness products<\/td>\n<\/tr>\n
67<\/td>Seacret<\/td>2005<\/td>Florida, USA<\/td>$200 million<\/td>Skincare and haircare products using Dead Sea minerals<\/td>\n<\/tr>\n
68<\/td>Modere<\/td>1989<\/td>Utah, USA<\/td>$200 million<\/td>Clean-living products, including personal care and supplements<\/td>\n<\/tr>\n
69<\/td>Thirty-One Gifts<\/td>2003<\/td>Ohio, USA<\/td>$200 million<\/td>Bags, accessories, and home organization products<\/td>\n<\/tr>\n
70<\/td>Partylite<\/td>1991<\/td>Massachusetts, USA<\/td>$200 million<\/td>Candles and home fragrance products<\/td>\n<\/tr>\n
71<\/td>Pure Romance<\/td>1993<\/td>Ohio, USA<\/td>$200 million<\/td>Intimate wellness and relationship enhancement products<\/td>\n<\/tr>\n
72<\/td>Body by Vi (Visalus)<\/td>2005<\/td>Michigan, USA<\/td>$200 million<\/td>Weight management and nutritional supplements<\/td>\n<\/tr>\n
73<\/td>Stella & Dot<\/td>2003<\/td>California, USA<\/td>$200 million<\/td>Jewelry and accessories<\/td>\n<\/tr>\n
74<\/td>Touchstone Crystal<\/td>2003<\/td>Texas, USA<\/td>$200 million<\/td>Swarovski crystal jewelry<\/td>\n<\/tr>\n
75<\/td>TriVita<\/td>1999<\/td>Arizona, USA<\/td>$200 million<\/td>Nutritional supplements and wellness products<\/td>\n<\/tr>\n
76<\/td>Usborne Books & More<\/td>1981<\/td>Oklahoma, USA<\/td>$200 million<\/td>Children\u2019s books and educational materials<\/td>\n<\/tr>\n
77<\/td>Watkins<\/td>1868<\/td>Minnesota, USA<\/td>$200 million<\/td>Natural personal care, home care, and spices<\/td>\n<\/tr>\n
78<\/td>Zurvita<\/td>2008<\/td>Texas, USA
\r\n<\/td>		$200 million<\/td>Nutritional supplements and wellness products<\/td>\n<\/tr>\n
79<\/td>Xango<\/td>2002<\/td>Utah, USA<\/td>$200 million<\/td>Mangosteen-based nutritional supplements<\/td>\n<\/tr>\n
80<\/td>Mannatech<\/td>1993<\/td>Texas, USA<\/td>$150 million<\/td>Nutritional supplements and skincare products<\/td>\n<\/tr>\n
81<\/td>Vemma Nutrition<\/td>2004<\/td>Arizona, USA<\/td>$100 million<\/td>Liquid nutritional supplements and energy drinks<\/td>\n<\/tr>\n
82<\/td>IDLife<\/td>2014<\/td>Texas, USA<\/td>$100 million<\/td>Personalized nutritional supplements and wellness products<\/td>\n<\/tr>\n
83<\/td>Univera<\/td>2002<\/td>Colorado, USA<\/td>$100 million<\/td>Nutritional supplements and skincare products<\/td>\n<\/tr>\n
84<\/td>Jamberry<\/td>2010<\/td>Utah, USA<\/td>$100 million<\/td>Nail wraps, skincare, and beauty products<\/td>\n<\/tr>\n
85<\/td>Agel Enterprises<\/td>2005<\/td>Utah, USA<\/td>$100 million<\/td>Gel-based nutritional supplements and wellness products<\/td>\n<\/tr>\n
86<\/td>Reliv International<\/td>1988<\/td>Missouri, USA<\/td>$100 million<\/td>Nutritional supplements and wellness products<\/td>\n<\/tr>\n
87<\/td>HempWorx<\/td>2014<\/td>Nevada, USA<\/td>$100 million<\/td>CBD-based health and wellness products<\/td>\n<\/tr>\n
88<\/td>Solavei<\/td>2012<\/td>Washington, USA<\/td>$100 million<\/td>Mobile phone services and plans.<\/td>\n<\/tr>\n
89<\/td>Zija International<\/td>2005<\/td>Utah, USA<\/td>$100 million<\/td>Moringa-based nutritional supplements<\/td>\n<\/tr>\n
90<\/td>5LINX<\/td>2001<\/td>New York, USA<\/td>$100 million<\/td>Telecommunications, energy, and health products<\/td>\n<\/tr>\n
91<\/td>Agel Enterprises<\/td>2005<\/td>Utah, USA<\/td>$100 million<\/td>Nutritional supplements and weight management products<\/td>\n<\/tr>\n
92<\/td>Tropical Health<\/td>2005<\/td>Florida, USA<\/td>$20 million<\/td>Health and wellness supplements<\/td>\n<\/tr>\n
93<\/td>Vestige Marketing<\/td>2004<\/td>Texas, USA<\/td>$20 million<\/td>Health and wellness supplements<\/td>\n<\/tr>\n
94<\/td>Success University<\/td>2006<\/td>California, USA<\/td>$20 million<\/td>Personal development and training programs<\/td>\n<\/tr>\n
95<\/td>The Longaberger Company<\/td>1973<\/td>Ohio, USA<\/td>$20 million<\/td>Handcrafted baskets and home decor<\/td>\n<\/tr>\n
96<\/td>Trades of Hope
\r\n<\/td>		2010<\/td>Florida, USA<\/td>$20 million<\/td>Fair-trade jewelry, accessories, and home decor.<\/td>\n<\/tr>\n
97<\/td>Vipon<\/td>2014<\/td>New York, USA<\/td>$20 million<\/td>Discount deals and coupons<\/td>\n<\/tr>\n
98<\/td>Yor Health<\/td>2008<\/td>New York, USA<\/td>$20 million<\/td>Nutritional supplements and skincare products<\/td>\n<\/tr>\n
99<\/td>Aviance<\/td>1995<\/td>New York, USA<\/td>$20 million<\/td>Skincare and beauty products<\/td>\n<\/tr>\n
100<\/td>Bod-E<\/td>2014<\/td>Texas, USA<\/td>$20 million<\/td>Weight management and nutritional supplements<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Looking For MLM Software?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ventaforce is a top MLM Software provider in the world.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Register a FREE demo<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Top 10 MLM Companies Overview\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Now, let us know about the 10 biggest MLM companies in USA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1. Amway<\/i><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Founded:<\/strong> <\/em>1959<\/p>

Industry<\/strong>: Health, Wellness, Beauty, and Home Care<\/em><\/p>

Revenue Growth (2024)<\/strong><\/em>: \u00a0$8.9 billion<\/p>

Website<\/strong>:<\/em>\u00a0www.amway.com<\/a><\/p>

Founder<\/strong>:<\/em> Rich DeVos and Jay Van Andel<\/p>

Achievement<\/strong>:<\/em><\/p>